Manfrotto

Product Highlights

Manfrotto Tripod in Pakistan

Manfrotto is a brand manufactured by Lino Manfrotto + Co. Spa, a company headquartered in Cassola, Italy. Manfrotto is a worldwide leading brand in the manufacturing of camera and lighting supports. Manfrotto is owned by the UK company The Vitec Group, which purchased Lino Spa in 1989.

In 2010 Manfrotto established the Manfrottos School of Xcellence (sic), an educational resource to support and help everyone to get closer to photography and videography.

History

an Italian photojournalist, began designing light stands, booms, and telescopic rods in the late 1960s. In 1972 Lino Man frotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. In 1974, the company introduced its first tripod. The company grew, and in 1986 Manfrottos, already with 6 plants in Bassano, landed in Feltre, in the industrial zone of Villapaiera, establishing 5 plants in the space of two years. Vitec Group Plc. purchased the Frenchcompany Gitzo in 1992 and the American company Bogen Photo Corp. in 1993.Vitec Group Plc. chose to maintain the separate brands as separate lines in its portfolio. Manfrotto products are distributed in Germany, France, Italy, Japan, United Kingdom and United States by Man frotto Distribution. In Canada, Man frotto products are distributed by Gentec International.

manfrotto

Advertising campaigns

In 2010 Man frotto changed its brand tag line from Man frotto Proven Professional to Imagine More. In May 2011 Man frotto launched an online initiative asking people around the world to contribute in building the first Imagine More Manifesto posting and sharing their contributions via Twitter and Facebook. In July 2012 Manfrotto launched the Man frotto Imagine More blog, a new web resource where to get tips on how to get the best from our pictures, learn simple and easy ways to make them better and share them with other people more effectively.

Competition

Man frotto’s main competition is from such brands as Benro and Slik on the low end, Velbon on the full range and on the high end from Miller and Gitzo (which, as noted above, is part of the same group).

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