Rokinon

Rokinon Lens in Pakistan

Since 1979, ROKINON lenses and optics have represented exceptional quality and reliability. The ROKINON brand upholds its excellent reputation by offering well-engineered and innovative products at reasonable prices. As one of the largest and most trusted brands of DSLR camera lenses globally, you can feel assured that ROKINON products will deliver outstanding performance with unmatched durability.

Elite Brands Inc. is the sole owner and operator of ROKINON. The team at Elite Brands Inc. has consistently provided you with the best products in the industry, with unwavering commitment to quality, functionality, detail, and design. Currently, EBI is a leading manufacturer of digital cameras, digital camcorders, 35mm cameras, photographic and computer luggage, binoculars, telescopes, lenses, and various other products and accessories. EBI’s state-of-the-art facilities and in-house design team enable it to offer customers the best out-of-stock, direct import, and customized programs available.

Elite Brands markets its offerings in the United States and internationally under its own and various private label brand names. The company manufactures all products in its own facilities, adhering to strict quality control standards and conducting pre-tests before shipment. EBI’s mission is to provide value—superior quality and competitively priced products combined with personalized service.

While EBI welcomes inquiries from distributors, retailers, exporters, and other resellers, it typically does not sell directly to consumers. We design our website to introduce you to our company and products. We invite you to visit us periodically for new product updates and monthly promotions.

Rokinon, Bower, and Samyang Construction Quality

However, if you haven’t been following online reviews as closely as I have, it’s no secret that Rokinon lenses fall short regarding their actual construction quality. Simply put, plastic is prevalent. Furthermore, the overall construction quality varies widely. Some may label it sloppy; I’d call it “budget-friendly.” You get what you pay for, and if you focus solely on image quality, this appears to be the cost.

Personally, I can attest to this in real-world conditions. No, I haven’t disassembled any Rokinon lenses, but I can confirm that you won’t be using them for years. I enjoy going on adventures to remote locations, like the Death Valley Racetrack, which involves traveling many miles on rugged dirt roads. Even when your gear is stored in a quality padded case, hitting 50-60 MPH down a dirt road for hours can cause serious jostling. This is precisely the situation with which Rokinon lenses seem to struggle most. For the record, Tokina ultra-wides also seem to struggle with this issue. Over the years, my friends and I have had to repair or entirely replace several Roki-Bow-Yang 24mm f/1.4s and 14mm f/2.8s. They just don’t hold up.

A wedding photographer might unfortunately find themselves in the same situation. Especially if they use a rolling hard case like a Pelican, which is infamous for giving all your gear a gentle “rattling” over time.

Your lenses may not break in your hands, but their edges may soften. This is a classic indicator of a de-centered lens element, a common occurrence in poorly constructed lenses that are susceptible to light and repetitive bumps, among other factors.